Local elections are often won not by who has the loudest message—but by who shows up where people actually pay attention. For this strategic sample project, I created and executed a digital visibility campaign for Danielle Crump, a fictional city council candidate running in Anytown. The focus was narrow but intentional: I built her a clean, message-first landing page and designed a compelling series of social media posts to position her as a credible, community-centered candidate.

The Challenge

In this simulation, Danielle was running in a crowded race with little name recognition and no existing digital footprint. Like many first-time candidates, she had a strong platform but no structured way to communicate it online.

No website.
No content strategy.
No trust signals.

The goal of this project wasn’t just to “look” official. It was to answer one simple question: What’s the minimum viable digital infrastructure a local candidate needs to be taken seriously—and win?

What I Created

A Focused, High-Trust Landing Page

The landing page was built with a single goal: make it easy for voters to understand who Danielle is, what she stands for, and how to support her.

Features included:

  • A short, values-driven candidate bio
  • Key issues and platform highlights
  • Volunteer and donation call-to-actions
  • Clear contact information and event sign-ups

The page was mobile-responsive, lightweight, and optimized for fast load times—designed to perform even on low-budget campaign hosting tools. It served as the digital home base for all outreach.

A Cohesive Social Media Content Set

I developed a series of posts tailored for Facebook and Instagram—designed to be both informative and personal.

Content themes included:

  • “Meet Danielle” post introducing her story and why she’s running
  • Carousel posts on local issues like roads, public safety, and small business support
  • Testimonials from fictional community members
  • Photo-based content showing Danielle at neighborhood events, churches, and small businesses
  • CTA posts encouraging voters to sign up or donate via the landing page

Each post followed best practices for local engagement: plain language, real-world relevance, and photo-first design. The tone was approachable, civic-minded, and rooted in community values.

Local elections are often won not by who has the loudest message—but by who shows up where people actually pay attention.

The Outcome (Modeled)

While the campaign was fictional, the assets were structured to reflect real-world voter behavior and campaign response benchmarks.

In this simulation:

  • The landing page provided a clear and credible online presence that could be shared in conversations, events, and local forums.
  • The social media content offered enough variety and depth to build recognition, increase perceived trust, and begin shaping a voter base.
  • Every digital asset was aligned around clarity, consistency, and community connection—three things many grassroots candidates overlook.

Why This Matters

Most local candidates don’t need a full agency. They need clarity and credibility, delivered with intention.

This sample project shows what can be achieved with just two tools: a well-written landing page and a set of focused, strategic social media posts. It’s a replicable blueprint for small-town candidates, local initiatives, or even brand launches looking to punch above their weight.

In an attention economy, the best message wins—and it doesn’t take a team to create momentum. Just focus, simplicity, and execution.

client’s feedback

It was a pleasure working with JaQuan. If this was real, I would have definitely won. Highly recommended.

Danielle Crump, Councilwoman (fictional)
Book a call