How to Use Google Trends to Find and Launch a Business Idea That Actually Makes Money
Date
Jun 4, 2025
Category
Marketing / Sales
Most people fail in business for one reason:
They build what they want, not what people actually care about.
They don’t validate.
They don’t check demand.
They don’t ask, “Is this something people are searching for right now?”
They just “have an idea” and pray it works.
That’s not business. That’s fantasy.
So here’s a better play.
Before you build anything—use Google Trends to spot what people already want. Then give it to them, fast.
Google Trends is free. It tells you what the world is searching for right now.
You’re not guessing. You’re not hoping. You’re riding momentum.
Here’s how to use it to find and launch a business that makes money.
Step 1: Open Google Trends and Start with Broad Niches
First, go to trends.google.com.
Start by searching a broad niche you’re interested in:
“Hair growth”
“Home workouts”
“Credit repair”
“Budget travel”
“Meal prep”
Now check 3 things:
Is it rising over the last 12 months?
Has it spiked in the last 30–90 days?
Does it have seasonal patterns?
If the graph looks like a ski slope going up, that’s good.
If it looks like a heartbeat monitor—spiking and crashing—be careful.
You want steady interest or growing trends, not fads.
Step 2: Go Deeper With Related Queries
Scroll down to “Related Queries.” This is gold.
This shows you exactly what people are typing into Google right now.
This is what they’re struggling with. What they’re curious about. What they’ll pay to solve.
Example:
Search “meal prep.” Related queries might include:
“cheap meal prep for beginners”
“high-protein meal prep”
“meal prep for fat loss”
That’s your offer right there.
Turn that into:
A PDF guide: “5 High-Protein Meal Preps Under $5”
A coaching service: “Custom Meal Prep Plans for Weight Loss”
A course: “Meal Prep Like a Pro in 7 Days”
Let the data tell you what people want.
Don’t create and then sell—research, then build.
Step 3: Compare Ideas Side-by-Side
Say you’re torn between two ideas:
“Credit repair” vs. “Budget travel”
Put both into Google Trends and compare them. Look at:
Which one has more search volume
Which one is trending up
Which one spikes harder at specific times of year
This helps you remove emotion from the decision.
Don’t chase what sounds cool.
Chase what people search for with their wallets in hand.
Step 4: Find Local Demand
If you’re running a local business—consulting, services, political campaign—Google Trends still helps.
Use the “Location” filter to narrow down by state, city, or region.
Example:
If you’re thinking of launching a credit repair agency in Texas, compare:
“credit repair near me”
“fix my credit”
“debt consolidation”
Now you’re not guessing if people want it. You know how often and where they’re searching for help.
This is market research that would cost you $10K from an agency… and it’s free.
Step 5: Ride Micro-Trends with Digital Products
This is where it gets fun.
You can create low-cost, fast-moving products around micro-trends and seasonal spikes.
Example:
In November, “budget gifts for men” spikes hard.
Build a $9 PDF: “20 Budget Gift Ideas for Men (Under $25)”
In January, “home workouts” and “get out of debt” go through the roof.
Offer:
A home workout challenge with zero equipment
A 30-day “get your money right” planner
You don’t need a brand. You don’t need 10,000 followers.
You need a search trend + a simple offer.
Launch. Promote. Collect. Repeat.
Real-World Example: Hair Growth Oil
A solo entrepreneur searched “hair loss” on Google Trends.
It was steady. Growing. High demand. Especially among Black women in the South.
Under “related queries,” she saw “castor oil for hair,” “how to grow edges back,” and “alopecia solution.”
She bought bulk oil. Rebranded it.
Launched a site.
Made a $17 ebook on “7-Day Hair Growth Plan.”
Used TikTok and SEO.
Her first week: $1,200 in sales.
All from a trend that Google told her people were already obsessed with.
Final Words: Stop Guessing. Start Proving.
Every failed business has one thing in common:
No demand.
Google Trends kills that problem before it starts.
It doesn’t matter if you’re broke, busy, or unsure what to build.
If you know how to read a graph, spot a spike, and package a solution—you’re in business.
So stop saying “I don’t know what to build.”
Search what people care about.
Pick one.
Solve the problem.
Launch it fast.
Collect the money.
Then go back and do it again.
This is how you make $500 to $1,000 a week without a degree, a team, or luck.
Just smart moves. Repeated with speed.
